Privacy policy


At PBO, data protection and confidentiality are a high priority. This privacy policy contains clear guidelines for how Heartmade processes your personal data. Furthermore, we explain how we use the personal data you leave and/or provide when you visit our website and use the various services on the website.



This website is operated and owned by:

Brunbjergvej 5
8240 Risskov
CVR/VAT no. DK44511509

Phone: +45 8742 8600 (Mon-Fri, 9-16 CET)



You will always be informed in connection with the collection of personal data about you. The personal data we collect can, for example,e.g. Include your name, e-mail address and similar identifying data, information about an online purchase and about your navigation on the website.

In connection with submitting your data, it will always be stated whether the submission is voluntary or necessary to complete the desired action, such as completing a transaction in our webshop.

Your personal data is collected in one or more of the following cases:

  • When you buy goods online at
  • When you sign up for PBO's newsletter
  • When you create a client account at
  • When you participate in one of PBO's competitions

If you use your e-mail address for more than one of the above cases, your personal data will only be collected and registered in one place. In this way, your information is already saved when you shop with us, and you will not receive the same marketing material from PBO more than once.



Personal information is collected and will be used in connection with:

  • Execution of orders in our webshop
  • Newsletter registrations
  • Management of user accounts/profiles
  • Participation in competitions and/or other events
  • Sending other marketing material, including invitations to events and allocation of discount codes
  • Collection and evaluation of consumer reviews
  • Overview of purchase history
  • Statistics
  • Other marketing initiatives

Please note that we will only use your personal data to send marketing material if you have given your express consent in advance, unless the law allows us to contact you without your prior consent.

PBO keeps statistics on which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge of the users' use of the website is obtained with the help of the collected data. This information is used to improve the website. We use data about how our users navigate to better understand how our users use and from there we try to improve the site. We are not able to see where you come from or where you go on the Internet when you leave our site. In addition, we collect information about which products our users as a unit prefer. This information is also used to improve the website. We do not sell or share information about how our user navigates and uses our site. We do not sell or pass on information about your purchase history to third parties.



Generally, we do not transfer your personal data to a third party without your consent. However, information used for the delivery of goods is transferred to the shipping company used by PBO.

Under special circumstances and with reference to legislation, it may be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in the event of suspected credit card fraud.

In the event of a reorganization, full or partial sale of the company, any disclosure in connection with this will be in accordance with applicable legislation for the processing of personal data.



Your personal data is passed on to partners of PBO who provide services on behalf of PBO, for example in connection with broadcasting of newsletters. These partners only process the personal data on behalf of PBO and in accordance with PBO's instructions.



We delete your personal data when we no longer need to process them in relation to one or more of the purposes that is stated above in section 3. However, the data may be processed and stored for a longer period in anonymized form.



We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Therefore, we strive to protect the quality and integrity of your personal data.



You are entitled at all times to be informed about the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data. You also have the right to have your personal data corrected, deleted or blocked. In addition, you have the right to receive information about you that you have provided to us and the right to have this information transferred to another data controller (data portability).



You may withdraw any consent you have given at any time and we will delete your personal data unless we may continue processing based on another purpose. If you wish to withdraw your consent, please contact us on or +45 3338 0880 (Mon-Fri, 9am-4pm).



Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or for the personal data collection practices of such companies. When visiting other websites, you should read the owners' privacy policies and other relevant policies.



If you want us to update, change or delete the personal data that we have registered about you, want to access the data that is processed about you, or if you have questions regarding above guidelines, you can contact us at or +45 8742 8600 (Mon-Fri, 9-16). You can also write to us at the following address:

Brunbjergvej 5
8240 RisskovDenmark



If you wish to appeal the processing of your personal data, please contact us via e- email, telephone or letter as indicated above. You can also contact the Norwegian Data Protection Authority, Borgergade 28, 5. floor, 1300 Copenhagen K.