INTRODUCTION

At PBO, data protection and confidentiality are a high priority. This privacy policy sets out clear guidelines for how Heartmade processes your personal data. Furthermore, we explain how we use the personal data you leave and/or provide when you visit our website and use the various services on the website.

DATA CONTROLLER AND CONTACT INFORMATION

This website is operated and owned by:

PBO A/S
Brunbjergvej 5
8240 Risskov
Denmark
CVR/VAT no. DK44511509

Phone: +45 8742 8600 (Mon-Fri, 9-16 CET)
E-mail: shop@pbo-group.com

COLLECTION OF PERSONAL DATA

You will always be informed in connection with the collection of personal data about you. The personal data we collect may, for example, include your name, email address and similar identification data, information about an online purchase and about your navigation on the website.

In connection with the submission of your data, it will always be stated whether the submission is voluntary or necessary to complete the desired action, such as completing a transaction in our webshop. 

Your personal data is collected in one or more of the following cases:

• When you purchase goods online at www.pbo-group.com
• When you sign up for PBO's newsletter
• When you create a client account at www.pbo-group.com
• When you participate in one of PBO's competitions

 
If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way, your information is already stored when you shop with us, and you will not receive the same marketing material from PBO more than once.

USE OF PERSONAL DATA

Personal data is collected and will be used in connection with:

• Fulfillment of orders in our webshop
• Newsletter subscriptions
• Management of user accounts/profiles
• Participation in competitions and/or other events
• Sending of other marketing material, including invitations to events and allocation of discount codes
• Collection and evaluation of consumer reviews
• Overview of purchase history
• Statistics
• Other marketing initiatives

 
Please note that we will only use your personal data for sending marketing material if you have given your explicit consent beforehand, unless legislation allows us to contact you without your prior consent.

PBO keeps statistics on which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about users' use of the website is obtained with the help of the collected data. This information is used to improve the website. We use data about how our users navigate to better understand how our users use www.pbo-group.com, and from that we try to improve the website. We are not able to see where you come from or where you go on the internet when you leave our website. In addition, we collect information about which products our users as a unit prefer. This information is also used to improve the website. We do not sell or disclose information about how our user navigates and uses our website. We do not sell or disclose information about your purchase history to third parties.

TRANSFER TO OTHER DATA CONTROLLERS

In general, we do not transfer your personal data to a third party without your consent. However, information used for the delivery of goods is transferred to the shipping company that PBO uses.

In special circumstances and with reference to legislation, it may be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in cases of suspected credit card fraud.

In the event of a reorganization, wholly or partly sale of the company, any disclosure in connection therewith will be in accordance with current legislation for the processing of personal data.

MAINTENANCE TO DATA PROCESSORS

Your personal data is passed on to partners of PBO who provide services on behalf of PBO, for example in connection with the sending of newsletters. These partners only process the personal data on behalf of PBO and in accordance with PBO's instructions.

DELETION OF PERSONAL DATA

We delete your personal data when we no longer need to process it in relation to one or more of the purposes stated above in section 3. However, the data may be processed and stored for a longer period in anonymized form.

SECURITY

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Therefore, we strive to protect the quality and integrity of your personal data.

YOUR RIGHTS

You are at all times entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data. Furthermore, you have the right to have your personal data corrected, deleted or blocked. In addition, you have the right to receive information about you that you have provided to us, and the right to have this information transferred to another data controller (data portability).

WITHDRAWAL OF CONSENT

You can at any time withdraw any consent that you have given, and we will delete your personal data unless we can continue processing based on another purpose. If you wish to withdraw your consent, please contact us at shop@pbo-group.com or +45 3338 0880 (Mon-Fri, 9-16).

LINKS TO OTHER WEBSITES ETC.

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or for such companies' practices regarding the collection of personal data. When you visit other websites, you should read the owners' policies on personal data protection and other relevant policies.

 

CHANGE OF DATA ETC.

If you want us to update, change or delete the personal data that we have registered about you, wish to access the data processed about you, or if you have questions regarding the above guidelines, you can contact us at shop@pbo-group.com or +45 8742 8600 (Mon-Fri, 9-16). You can also write to us at the following address:

PBO A/S
Brunbjergvej 5
8240 Risskov
Denmark

 

COMPLAINTS

If you wish to appeal the processing of your personal data, please contact us by email, phone or letter as stated above. You can also contact the Danish Data Protection Agency, Borgergade 28, 5th floor, 1300 Copenhagen K.